“GLASS & GOURMET” PRESENTED BY GLASS2GRASS at BOIA DE.
December 8th 2023 at boia de presented by glass2grass
Glass2Grass, a trailblazer in the world of borosilicate glass art, recently hosted a captivating dinner event at the renowned Boia De in Miami. Joshua Goroff, the owner of Glass2Grass, shared insights into the inspiration behind this unique gathering and its objectives. The primary goal was to create exposure and context for their luxury glass products by merging the worlds of glass and gourmet. The idea stemmed from a love for both food and glass, leading to a collaboration with Boia De, a venue known for delivering exceptional culinary experiences.
The setting at Boia De proved to be the perfect backdrop for showcasing Glass2Grass's luxury glass products. Goroff expressed his satisfaction with the energetic and intimate ambiance, highlighting the professionalism of the staff and the elevated culinary experience. The synergy between the venue and the glass art created a memorable atmosphere that resonated with the attendees.
During the event, Glass2Grass put a spotlight on its non-functional glass, including cups, sculptures, pendants, and marbles. The diverse range of products showcased the versatility and craftsmanship of Glass2Grass's offerings. The overall response from attendees was overwhelmingly positive, with attendees expressing admiration for both the glass art and the culinary delights served at Boia De.
One notable success was the integration of Glass2Grass's brand identity within the high-profile setting of Boia De. The event marked a significant step for Glass2Grass, demonstrating its capability to collaborate with Michelin-starred restaurants and position its products alongside some of the best in the world.
Reflecting on the experience, Goroff acknowledged key learnings and takeaways. He emphasized the need for extended promotional efforts to reach a broader audience and identified areas for improvement in lighting and exhibit setups. These insights will inform future events, with strategic adjustments focusing on more advanced promotion and strengthened collaborations.
In a broader context, Glass2Grass's recent event, "Glass & Gourmet," held on December 8th at Boia De, was a testament to the brand's commitment to merging art and culinary excellence. Featuring renowned artists and collaborative dishes, the event showcased the intersection of creativity and gastronomy, leaving a lasting impression on attendees and setting the stage for future endeavors in the world of luxury glass art.
